Name
*
First Name
Last Name
Company
Email Address
*
Phone
(###)
###
####
Describe your company.
Describe your product and/or service.
What are the strengths, weaknesses, opportunities and threats (or SWOTs) involved with this product or service?
What is the project? What are we designing/developing and why?
If we are building a website, who will provide the content and how many pages will be implemented?
What is our goal for this project? What are we trying to achieve?
Who are we talking to? What do they think of us? Why should they care?
Who is the competition?
What differentiates us from them?
How should we be communicating?
What adjectives describe the feeling or approach? Formal? Casual? Funny? Etc.
What are we saying with this piece exactly? Are the words already developed or do we need to develop them?
What do we want audience to take away?
Any mandatory information that must be included? List of deliverables? Preconceived ideas? Format parameters? Limitations and restrictions? Timeline, schedule, budget?
Who are we reporting to? Who exactly is approving this work? Who needs to be informed of our progress? By what means?
List a few existing logos/companies/websites that have design properties that you like:
